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Screen Ruling 
Four-color ads should not exceed 280% with not more than one color printing solid. Screen ruling for color or halftones should not exceed 175 lines. Prescreened artwork and stats, 133-line screen. Prescreened veloxes, 133-line screen.

Printing Specifications 
MESSAGE is printed on a web offset press. For best color reproductions of four-color ads, provide chromalins made with tones that match AAAA/MPA inks. MESSAGE is printed on 50-lb. #5 coated paper. For best color match, the same type paper should be used for proofing.

Approval 
All ads must be approved by the MESSAGE ad committee before acceptance of insertion order.

Rejection 
The editors of MESSAGE reserve the right, at any time and for any reason, to reject advertising or to cease to publish previously accepted advertising without rate penalty to the publisher.

Cancellations
Cancellations will not be accepted after the closing date. Reserved space not canceled by the closing date will be billed to the advertiser whether used or not.

Late Material 
Advertisements not received by the ad due date will be subject to a $50 penalty.

Agency Discount 
A 15% agency discount is applied to negative-ready material meeting exact size specifications that is received by the deadline. Agency discounts are subject to revocation if payment is not received 30 days after date of invoice. No agency discount is allowed on ads involving in-house production work.

Payment 
New advertisers are required to establish credit by sending full payment with the first order. Payment is due within 30 days of invoice date. Any balance due after 30 days will incur a late fee of 1.5% per month until full payment is received. The advertiser will be responsible for any outstanding bill not paid by agency.

Change of Copy 
If a new ad is not received by the ad due date, the last ad published will be inserted.

Liability of Error 
The publisher's liability for error will not exceed the cost of the space.

Simulated Editorial Content 
All advertising simulating content must be headed with the notation "Advertisement."

Indemnification 
In consideration of the publication of an ad, the advertiser and/or agency will hold harmless and fully indemnify the publisher and the Seventh-day Adventist Church and all the officers and employees of these organizations, from and against all claims, demands, suits, actions, expenses (including legal fees), and losses resulting from the publication of any advertisement, including, but not limited to, claims or suits for libel, invasion of privacy, copyright or trademark infringement, or plagiarism.

Mailing Instructions 
Address all contracts, insertion orders, copy, correspondence, and reproduction materials to:

P: 301.393.3170
F: 301.393.3209

gblumenberg@rhpa.org

Bimonthly (Circ. 75,000)

4-Color	1 Time	3 Times	6 Times	12 Times
Cover 4	$3,302	$3,137	$2,972	$2,807
Cover 3	$2,921	$2,775	$2,629	$2,483
Full Page	$2,540	$2,413	$2,286	$2,159
1/2 Page	$1,524	$1,448	$1,372	$1,295
1/3 Page	$1,143	$1,086	$1,029	$972
1/4 Page	$889	$845	$800	$756

B&W	1 Time	3 Times	6 Times	12 Times
Cover 3	$2,346	$2,229	$2,111	$1,994
Full Page	$2,060	$1,938	$1,836	$1,734
1/2 Page	$1,224	$1,163	$1,102	$1,060
1/3 Page	$918	$872	$826	$780
1/4 Page	$714	$678	$643	$607

Frequency Discount
The number of issues used within a 12-month period determines rate.

Stitched Center Inserts 
Bimonthly Issues­$4,840 for up to 4 pages, 45-60-lb. paper. Call for prices if paper weight is over 60 lbs. or insert is over 4 pages. Price includes an envelope.

Dated Material 
Extra bindery time will be needed if you want to add an envelope to your insert. If your insert is time sensitive or includes dated material, please be aware that the magazine's issue date does not necessarily correspond with the delivery date. 

JANUARY/FEBRUARY 2007 
The State of the Black Family in America 

• Functional Communication Between Parents and Children

MARCH/APRIL 2007 
The Culprit of Addiction

• What is Your Drug of Choice?

MAY/JUNE 2007 
How Safe Are Your Children?

• What is Pedophilia?

JULY/AUGUST 2007 
Dressing For Success

• A Guidebook for Coordination

SEPTEMBER/OCTOBER 2007 
Responsible Financial Investing

• God's Formula for Financial Independence

NOVEMBER/DECEMBER 2007 
The Ten Commandments

• What are the Top Two Commandments?

Size Dimensions

(width x height)

Back Cover 8.125" x 9.250"

Covers and Full Page 6.062" x 9.250"

1/2 Page Vertical 4.437" x 7.000"

1/2 Page Horizontal 6.687" x 4.500"

1/3 Page Vertical 2.125" x 9.250"

1/3 Page Square 4.437" x 4.500"

1/4 Page Square 4.437" x 3.500"

Publication Trim Size: 8.125" x 10.625"

Type Area: 7.125" x 9.562"

Bleeds
Bleeds are available on full pages. Finish trim size 8.125" x 10.625". Bleeds must extend 1Ž4" from trim. No additional charges for bleeds.

Disk Requirements 
Ads arriving on disk should be saved as Adobe PDF certified for cmyk printing. The PDF/X1a:2001 is a good model to follow. All files must be at least 300 dpi and saved as CMYK color or gray scale (not RGB). All 4-color ads should be set up to print as process colors. A laser proof must be provided to ensure accuracy of output.

CDs are preferred 
However, electronic transfers are accepted. For further information view our Web site at www.rhpa.org./askabout/specifications.asp.

Size Requirements 
All advertisements must conform to our regular schedule of advertising sizes. Advertisements needing adjustments of any kind will be subject to production charges. Ads must be exactly sized. (See size requirements.)

Schedule Issue: Closing: Ads Due:
Jan/Feb 8/31/06 9/28/06 

Mar/Apr 11/2/06 11/30/06

May/June 1/4/07 2/1/07

July/Aug 3/1/07 3/29/07

Sept/Oct 5/3/07 5/31/07

Nov/Dec 7/5/07 8/2/07